Innovation & Creativity and Enterprise Research Proposal

Innovation & Creativity and Enterprise - Research Proposal Example Bilton and Cummings (2010) have exemplified many incidents where companies have excelled and outnumbered their competitors through their capability of being creative and innovative. Birla (2013) has also revealed that as the ideas and innovations are rapidly progressing, inclusion of all such creative ideas and technical innovations in the business operations is required for a company to gain a competitive edge in the industry segment. However, Lockard (2010) has expressed his doubt on the scope available for companies operating in Gulf region to incorporate ICE in their business process. For conducting the research, secondary data collection method should be obtained (Creswell, 2013). Thus information regarding incorporation of innovative technologies and establishing the scope for creativity within the enterprise will be acquired from various relevant journals and magazines, annual reports of Zain Telecom, industry reports etc. Qualitative research approach should be taken so that intrinsic reasons, outlook and motivation can be derived from all available information (Krathwohl, 2008). An organization striving for adding value to the products and services, building broader business networks and establishing long enduring relationship with national and international clients, must establish and exercise the foundation of ICE. Though it is believed that Gulf region is deprived from many technological and other innovative considerations, the research is undertaken for establishing the fact that in this modern age of globalization, the companies operating in this region, such as Zain Telecom, have also managed to incorporate innovation, creativity and enterprise to establish and strengthen their global